Aduna specialises in plant-based, science-backed superfoods for daily health, wellbeing and positive impact. Aduna means ‘life’ or ‘world’ in Wolof, the language of The Gambia and Senegal, where our story began. It speaks to the connection between all living things; an expanded philosophy of wellbeing which is at the heart of everything we do. Our impact spans the three fundamental pillars of wellness: the wellbeing of ourselves as individuals, other people and our planet. Ourselves: our award-winning superfood powders, grains, supplements, teas and beauty oils, which we sell in retail and bulk, boost consumers’ wellbeing worldwide. Others: through our baobab supply chain in Ghana which we run in partnership with a local NGO called ORGIIS, we’ve created sustainable incomes for over 3,000 women, enabling them to provide for 20,000 people in their community. Through our wider supply chain we support hundreds more producers in Africa & beyond. Our planet: through our focus on regenerative agriculture, tree planting and partnerships with the UNCCD and Great Green Wall, we help protect and restore the planet. Together with ORGIIS we have planted over 35,000 baobab and moringa trees, providing for future generations and helping fight climate change.
Keywords: baobab, moringa, fonio, hibiscus, superfood, superfoods,
Sector: Wholesale/Retail
Size: 1-9 employees
B Corp Certified – Impact Score: 103.9
