Cheeky have been leading the way in reusables since 2008, when they launched their original, best-selling reusable baby wipes kit — pioneering practical sustainability for everyday families.
Their mission is simple: to help people swap from disposables to reusables, through approachable customer service and high-quality, affordable products designed for real life.
As a family-owned business, Cheeky acts with authenticity and integrity in every aspect of its work — from sourcing through trusted suppliers who share its values, to supporting staff with flexibility and respect to achieve a healthy work-life balance.
Driven by their belief in Simple Reusables, Cheeky continues to raise awareness of eco-friendly living and reduce waste, one small swap at a time. Their purpose remains clear: to make reusables easy, accessible and achievable for the many, not the few.
Keywords: reusable wipes, period pants, reusable period pads, reusable incontinence pants, cloth baby wipes, reusable hygiene products
Sector: Wholesale/Retail
Size: 10-49 employees
B Corp Certified – Impact Score: 107.9
