Delivering Competitive Edge, powered by Humans, Culture and Data
Firefish are an award-winning, full-service insight consultancy that combine an instinctive understanding of Human Behavior, a deeply immersive view of Culture, and elegantly clear Data Science to answer our clients’ business and brand questions.
Brought together with years of strategy experience, we deliver a fuller, clearer picture that gives you the Competitive Edge you need to succeed. Taking a bespoke approach to all we do, we use AI & technology, augmented by smart humans, to give you cut through faster, with our clarity of thought and advice delivering direction with confidence.
We do this for some of the world’s biggest brands & businesses from our offices in New York, Los Angeles & London, supported by our hand-picked global partner network.
We also regularly partner with our sister agency, The Pineapple Lounge, who specialize in all aspects of next-generation youth and family, around the world.
Our Centers of Excellence focus on an intricate understanding of the human experience, bringing it to the heart of decision making, by connecting it to business strategy.
Audience Strategy
Bringing all aspects of your audiences – potential, existing or lapsed – to the core of your business for all manner of stakehol
Keywords: market research, consumer insight, cultural strategy, audience understanding, communications strategy, brand strategy, innovation strategy, global, UK, USA
Sector: Service with Minor Environmental Footprint
Size: 50-249 employees
B Corp Certified – Impact Score: 81.1
