FLOOR_STORY are designers and manufacturers of beautiful, high-end rugs with an emphasis on quality, diversity and sustainability. Rooted in Shoreditch, London, the multi-use showroom and studio showcases hand-made rugs with an off-beat design through craft, colour and design.
Through the championing of young design talent as well as collaborations with established creatives, they have built a varied and distinctive collection of bold, original pieces. With a firm belief that their future should align with their community in an ever-changing world, FLOOR_STORY has been committed to positive growth through community projects, supporting independent creatives and a focus on sustainability – and by working with manufacturers that share their values. Each rug that FLOOR_STORY manufactures is recognised by Label STEP as fair-trade, with collections including ‘WASTED’, where rugs are created using waste wool.
Their unique archive is built on the foundation of guiding designers, from all kinds of design mediums who have often never designed rugs before, into the world of rug-making. It is this approach to design which has led to an award winning edit of rugs, reaching interiors worldwide in both residential and commercial spaces.
Keywords: rugs, rug, carpet, textiles, weaving, woven, handmade, Recycled Rugs, Circular Rugs, Sustainable Rugs, Design, Interior Design, London Rugs, Designer Rugs, Luxury Rugs, Contemporary Rugs, Custom Rugs, Bespoke Rugs, Vintage Rugs, Handmade textiles
Sector: Wholesale/Retail
Size: 1-9 employees
B Corp Certified – Impact Score: 95.3