Huel (Human + Fuel) launched in 2015 with a mission: ‘to make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.’
The ready-in-seconds, plant-based meals it makes handily come with all the nutrients your body needs from food. This convenient approach to nutrition has seen the company build a strong community, with millions of Hueligans worldwide (that’s the name Huel followers give themselves).
Huel and its Hueligans call it ‘future food’. That’s food that is fit for the future, both in terms of what they make and how they make it. Huel’s commitment to being a sustainable business runs deep throughout the organisation. Their sustainability goals are to ensure that all the meals they produce are low carbon, all ingredients are low impact, all people are treated with respect, and that the company gives back through profit sharing and employee volunteering. It’s an ongoing process, but Huel firmly believes that it is possible to build a sustainable food system that nourishes both ourselves and the planet we live on.
Keywords: food, nutrition, vitamins, supplements, UK, direct to consumer, startup,
Sector: Wholesale/Retail
Size: 50-249 employees
B Corp Certified – Impact Score: 92.1
