Pura is a disruptive eco-ethical baby care brand – just two years old. We were not born in a board room but in a family home in Cheshire after parents Guy and Abi Fennell learned that 90% of UK wipes contained polluting plastic.
Realising we are damaging our children’s world with the very essentials we are using to look after them, they were driven to create an accessible line of lower impact baby care that would leave a better legacy for all our children.
Keywords: mypura, pura, nappies, wipes, diapers, baby, baby wipes, eco, carbon, neutral, flushable
Sector: Wholesale/Retail
Size: 10-49 employees
B Corp Certified – Impact Score: 103
