Natural Pet Food Group, home to K9 and Feline Natural, have been leading the way and innovating natural, high-meat pet nutrition since 2006. Their journey began with their founder’s desire to give his police dog the very best. He researched, studied, and eventually recognised the benefits of an instinctive, natural diet to help his companion perform at his best. From there, a new approach to pet nutrition was born: food inspired by what pets would instinctively eat in nature. Natural, high in meat, minimally processed, and made with only what they need, and nothing they don’t. No unnecessary ingredients, fillers, or additives. That founding belief remains at the heart of everything they do today, proudly and ethically sourcing wholefood ingredients through sustainable practices across the farmlands and waters of New Zealand and beyond. They transform nature’s best into premium pet nutrition, sourcing New Zealand grass-fed, free range, and pasture-raised animals, cage-free chicken, sustainable seafood, and fertile soil-grown vegetables. They proudly share K9 Feline Natural from their home in New Zealand with pet parents around the world, so every pet can enjoy a natural, high-meat diet that keeps them at their best.
Keywords: k9 natural, feline natural, pet food, pet nutrition, k9 feline natural, k9felinenatural
Sector: Wholesale/Retail
Size: 50-249 employees
B Corp Certified – Impact Score: 83.7
