From pioneering tree testing and digital card sorting, to becoming a respected world leader in the field of information architecture, Optimal Workshop helps more than 420,000 customers globally build better digital experiences backed by data from real people.
Our community values the detailed insights, superior analysis and visualizations of our information architecture tools to help them make better, human-informed decisions on how to organize, structure and label all of their digital experiences — both for their customer and employee experience.
Optimal Workshop was founded by UX practitioners passionate about information architecture. We host world-leading events like UX New Zealand, support emerging talent through community events, and publish our own information architecture magazine, CRUX.
Keywords: information architecture, IA, UX, Optimal Workshop, Optimal, Research, Tree test, Optimalsort, Card Sort, Surveys, user experience
Sector: Service with Minor Environmental Footprint
Size: 50-249 employees
B Corp Certified – Impact Score: 80.4
