For over a decade, Pura Vida has solidified its reputation as a wildly popular lifestyle brand, resonating with consumers everywhere with its colorful, surf-inspired aesthetic as well as its mission to support artisans and charities around the world. Entrepreneur spotlighted its bottle-rocket growth with a $100 investment by two friends “running with a determination to do something different after college and a willingness to bet on themselves,” valued at $130 million.
Pura Vida continues to expand its culturally rich offerings of stackable jewelry, accessories and apparel, allowing consumers to shop by charity or collection, and even to customize pieces by color and material. The company embraces the highest standards of craftsmanship, partnering with more than 800 highly skilled artisans in Costa Rica, El Salvador and India, who benefit from its sustainable and fair-trade employment. The popularity of Pura Vida can be seen in a robust social media community of 2.2 million Instagram followers, and the August 2021 opening of its first retail store in San Diego.
Keywords: Pura Vida Bracelets. bracelets
Sector: Wholesale/Retail
Size: 50-249 employees
B Corp Certified – Impact Score: 82.7
