With admiration for the past woven through each collection, Spell’s forward-looking, feminine silhouettes meet at the intersection of romanticism, escapism and rock & roll. The brand (often a festival favourite) is equally known for its bold pairing of print and colour as it is for styling delicate lace back with chunky boots. Spell is created for those who seek individuality, optimism, and joy.
Created beachside on Australia’s East Coast, Spell was founded by two sisters who saw how they dressed as a portal to their dream destination, whether that be a music festival, strolling through their local farmers market or having a long, lazy lunch in the sunshine with friends.
Now in its 14th year of business, Spell is recognised globally as a leader in sustainable fashion. Committed to transparency, the brand reports annually on its environmental and social impact, and design responsibly with fibres that are circular, regenerative, or renewable.
Thoughtful in every way, Spell’s authenticity and eternal optimism has attracted a global community of like-minded people who covet, collect and live in Spell’s forever story-telling pieces.
Keywords: Spell, Spell Designs, Spell Designs Pty Ltd, organic cotton, boho, fashion, clothing, garments, apparel, bohemian, Lenzing Ecovero, artisan, people, planet, prosperity, impact report
Sector: Wholesale/Retail
Size: 50-249 employees
B Corp Certified – Impact Score: 87.9
