At Radio Flyer we believe play is a powerful force, and we’re on a mission to bring it back in a big way. That’s why everything we make gets families moving, exploring, and most importantly, having fun.
Founded in 1917 by Antonio Pasin, the creator of the Original Little Red Wagon, Radio Flyer has grown into one of the world’s most loved and trusted brands. Still family-owned and headquartered in Chicago, we’ve spent more than a century designing high-quality products that stand the test of time. Today, our lineup spans from iconic wagons to go-karts, scooters, tricycles, and award-winning electric bikes.
Radio Flyer’s trailblazing work across product design, manufacturing, and operations has established us as a sustainability leader within the toy industry. From our LEED Platinum-certified HQ to recyclable packaging and nationwide battery recycling, sustainability is built into everything we do. We were the first toy company to join Science Based Targets, committing to science-backed emissions goals, and we’ve been recognized as a Real Leaders Top Impact Company for our environmental efforts.
With over a billion wheels on the road and generations of trust, we’re proud to keep rolling toward more joy, more play, and a better world for the families of tomorrow.
Keywords: toys, bikes, eBikes, children’s products, family products, family-owned
Sector: Wholesale/Retail
Size: 50-249 employees
B Corp Certified – Impact Score: 101.1
