A female-owned business founded in Bondi Beach Australia to address the problem of clothing textile waste. Bras are amongst the most toxic garments on the planet being almost all made from polyester, nylon and spandex. With the average woman owning 9 bras, and potentially 2m women on the planet wearing them, thats around 18m headed for landfill where they will give off methane gas over the 200 plus years it takes them to break down.
The Very Good Bra is the world’s first fully compostable, super-comfortable bra in 27 proper sizes, with everything including elastic, sewing thread and labelling being made from100% botanically circular materials meaning that at the end of life they can be disposed of in home compost or a worm farm.
To further minimise our impact we run pre-sales ensure we don’t over produce, we offer replacement straps, and we have a facebook Buy Swap and Sell Group for bras needing new homes. We work with a social enterprise to warehouse and fulfil our orders, providing employment opportunities to people of all abilities who otherwise struggle to find meaningful work.
The Very Good Bra was awarded Best in Class the 2020 Good Design Awards for Fashion Impact, and also won the 2021 Circle Award for Fashion in ANZ.
Keywords: sustainable lingerie, eco lingerie, compostable clothing, plastic free bras
Sector: Wholesale/Retail
Size: 0 employees
B Corp Certified – Impact Score: 111.1
