From the beginning, we set out to recreate the softness and simplicity of our favorite vintage tee. Rooted in sustainable and eco-friendly practices, we use proprietary fabrics and specialty washes to make one-of-a-kind pieces that you will want to wear today and tomorrow and the day after. Rooted in sustainability. Softness is our story. Alternative is who we are.
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Rooted in sustainability. Softness is our story. Alternative is who we are. #WeAreAlternative
