The principles of bionome skincare are:
- Optimal compatibility through the application of dermatological and allergological knowledge in the choice of ingredients.
- A targeted selection of ingredients whose effect has been described and documented and which are therefore beneficial to the skin.
- A harmony between the ingredients and the skins physiology and anatomy. This is achieved when as many as possible of the ingredients are endemic to the skin e.g. which exist naturally in the skin.
- Environmentally friendly through the avoidance of superfluous packaging.
- Animal-friendly through the exclusion of animal substances.