Their story started in 2003 with one coach and a dream. Michael Murphy always had a heart for youth sports and fitness, and he wanted to make sure every kid had the same opportunities as he did growing up. With a bag of used basketballs and soccer balls, Kids in the Game was born.

Kids in the Game runs programs in dozens of communities around New York City for over 20,000 kids. This includes everything from after-school, esports, competitive sports teams, and summer camps. Ultimately, they want to play today to change tomorrow.

The lessons they teach through sports do not stop with the kids. Kids in the Game as a company embodies those lessons everyday. This includes the notion that teamwork, collaboration, and some outside the box thinking is the key to success. Their coaches are from the same neighborhoods as their kids and programs and are dedicated to help raise the next generations of leaders and thinkers.

Keywords: youth development, New York City, youth sports, youth basketball, urban youth, education, sports-based youth development

Sector: Service with Minor Environmental Footprint
Size: 50-249 employees

B Corp Certified – Impact Score: 118.6