New Kind is a branding and marketing agency with a new kind of approach. They believe that applying the principles of open source leads to better work. That’s why they build brands on shared purpose, encourage collaboration, and include their client’s team throughout the process.

New Kind helps technology companies grow — From an enterprise leader’s pivot in strategy to a disruptor’s ‘hello world’ moment. New Kind combines industry expertise and an open source-inspired approach to building brands that align, inspire, compete, and scale.

And New Kind believes that by fully engaging people in building brand and culture, they create more powerful organizations — all by unlocking the energy of those who care about it most. Open and inclusive. Inside and out. Resulting in a dynamic, community-centric process that empowers people, builds stronger internal and external relationships, and creates lasting brand equity.

Keywords: New Kind, Branding, Marketing, Naming, Story, Messaging, Positioning, Research, Strategy, Culture, Startup, Identity, Logo, Design, Voice, EVP, Employer Branding, Proposition, Storytelling, Open Source, Open, Technology, SaaS, Leadership

Sector: Service with Minor Environmental Footprint
Size: 1-9 employees

B Corp Certified – Impact Score: 82.5